Presentation Topic: Using Influencers and Their Social Networks
to Get Your Message Out to Your Audience
• How to create content using third parties to help amplify your corporate message.
Based in Singapore, Kris LeBoutillier develops content strategies and produces videos, written articles and graphics to tell Visa’s story across the Asia Pacific region. He also curates an online magazine called The Visa Newsroom at visaapnews.asia to host and distribute the content. Kris is an experienced journalist who has crafted high-profile stories and photographed stunning images for National Geographic Traveller, National Geographic Adventure and the National Geographic Books division. He has also worked with other major publishers and news organizations, including the online versions of the Washington Post, Forbes and Al Jazeera.