Tan Siang Hou

Technology like systems and platforms help us track everything we want to measure campaigns against, and also automates data collection, ensuring collection of data in a timely fashion in order to be ahead of the competition.


In past few years, we have witnessed the datafication of our world. During her session titled “Deriving Customer Insights For Higher ROI”, Tang Siang Hou delved into how agencies were able to use the increased data to better understand the phenomena around us, and our own behaviour.