Sharon Tan

Data points are collected from not only advanced analytical tools but also through qualitative interviews. She shared how DBS’ marketing campaigns are crafted based off these points, up to the fulfillment process. This helps them in putting the customer at the centre to ensure DBS is indeed addressing their needs.


Presenting on ‘How Data Helps Businesses Make Marketing Decisions’, Sharon Tan shared how DBS leverages data farming for 3 main purposes - understanding client building, creating lookalike customers, and pricing of marketing offers.Through data, DBS gains insight to customers, walk in their shoes, and understand their needs.