Heidi Eusbio

In her speech, Heidi provided industry-level insights on the development and significance of social influencers, and how their presence has increased the complexity of digital advertising. She ended off her address with a case study of Edelman’s social influencer led campaign for skincare brand POND’s- showing how with meticulous planning and social awareness, influencer engagement can in actuality improve brand awareness and presence.


In her keynote address titled ‘The Influencer Economy: A Pond’s Case Study’, Heidi Eusebio detailed how the current Public Relations industry has been disrupted by the reinvention of the influencer. As the managing director of consumer marketing in Edelman, Heidi spoke of how today’s new breed of influencers has completely rewritten the traditional definitions of what it means to influence and be an influencer in the communication industry.