Presentation Topic: Impactful Product Launches by Marrying Online & Offline
• How to use online and offline assets for the most impactful product launches.
• Creating offline moments that have long online velocity.
• Using content to reach, educate, and engage.
Ershad Ahamed, Grab's Head of Singapore Marketing is responsible
for all acquisition, retention and branding efforts in the country,
and has spearheaded Grab's recent product launches like GrabShare &
JustGrab. Before joining Grab, he was leading Rakuten's global
marketing initiatives across E-commerce, Viber & Viki. Prior to Rakuten, Ershad was responsible for marketing Gillette in India and Southeast Asia.