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Presentation Topic: Impactful Product Launches by Marrying Online & Offline

• How to use online and offline assets for the most impactful product launches.
• Creating offline moments that have long online velocity.
• Using content to reach, educate, and engage. 

Ershad Ahamed

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Ershad Ahamed, Grab's Head of Singapore Marketing is responsible
 for all acquisition, retention and branding efforts in the country, 
and has spearheaded Grab's recent product launches like GrabShare &
JustGrab. Before joining Grab, he was leading Rakuten's global
marketing initiatives across E-commerce, Viber & Viki. Prior to Rakuten, Ershad was responsible for marketing Gillette in India and Southeast Asia.