Presentation Topic: Traditional Storytelling Meets Mobile,
Considerations For Marketers
• Don’t talk about digital and mobile separately, desktop is a minority now.
• Compress your storytelling and think about the 3 second audition.
• Measure with proper business metrics, not digital ones.
Matthew Drury oversees the strategic development of key agencies and identifies key revenue opportunities for both the agency and Facebook. Matthew is an experienced and passionate digital leader with a stellar track record of helping clients achieve more with digital. His work extends across brands such as Orange mobile, SingTel, Singapore Airlines, Daimler, and government accounts such as EDB and COI.