Cassi Yang

Being on social, there is no one fix set of rules, instead it is an intuitive process. Virality does not come from producing one funny visual, instead it requires trial and error and many creative ideas to make it work.


Speaking on the topic “Engaging the Millennial Mind”, Cassi Yang shared how SGAG creates and optimises social content that engages with today’s youth. In her speech, she highlighted 4 key tips - being relevant, platform innovation, keep content relatable and optimise content for mobile.